Some people call me

Fridge

it makes me feel cool.

work

think inside the box-
the new york times

We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.

alex-
amazon

We found that that all assistants have a female identity. Amazon is now taking the lead towards equality by introducing Alex.

zap mode-
apple

The challenge was create the next big camera feature. We created a live editing mode that’s perfect for the Instagramming millennial.

female figures-
adidas

Olympics in the ancient Greece was only for men and the art work that has lived on from that time feature those men as gods. This Olympic in Tokyo 2020 we're cementing female figures in sports. Because women also needs to be remembered.

DELICIOUSLY PRICED-lidl

Just because it doesn’t look like Lidl is high end, it doesn’t mean that their products aren’t the same quality. We tapped into Lidl’s way of making fun of their looks by making them high end fashion – Making affordable food fashionable.

unlabeled-
soundcloud x chance

The campaign gives up and coming artists a chance to shine by being featured on Chance’s playlist on SoundCloud. 90% of Hip Hop produced music will never reach out to an audience. The industry needs to change to bring in new musical talent and this is an initiative to do so.

video

the corner store

I set out to get to know the local corner store owners in San Francisco - which future doesn't look that bright.

venice kids

It isn’t about being the coolest cat, but about creativity, music, and getting a good laugh.

dive madhouse

Coming soon.

the desire wine

What's your desire

flying through life with dusty

Meet Dusty my neighbor - a spiritual guy who built a little cottage on my roof.
One day we sat down, drank green tea and Dusty shared his passion for flying and his view on life.

Red with a touch of pink

NA-KD

SHARED SPACES

IKEA 36O VIDEO

photography

design

7 eleven
rebranding

visual perception

DADA PLAY

backdrop