Freija

Little Women x Synchrony

Together with Synchrony bank we teamed up with Sony Entertainment and Little Women to highlight the movie’s financial themes on social and the red carpet.
Client

Synchrony Bank

Agency

Giant Spoon

Type

Advertising

Little Women x Synchrony

Little Women is a classic because of its timeless theme of money, women, and financial freedom. Together with Synchrony bank we teamed up with Sony Entertainment and Little Women to highlight the movie’s financial themes on social, the red carpet and of course, we made some gifs quoting feminist icon Jo’s because - yeah she’s an icon that deserves to be quoted.

Challenge

Women's Struggle Between Familial Duty and Personal Growth

While on the surface a simple story about the four March girls' journeys from childhood to adulthood, Little Women centers on the conflict between two emphases in a young woman's life—that which she places on herself, and that which she places on her family.

solution

Finance with Greta Gerwig

We hit the Little Women Movie red carpet to talk to writer/director Greta Gerwig, the cast from the movie, and Synchrony executives about financial lessons they've experienced in their own lives.

Approach

Stories That Deserves To Be Heard

Little Women argues that women's lives are worthy of examination. Women's stories deserve to be heard. Even when beloved female characters make disappointing choices, writing and sharing their stories is a feminist act.

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Our impact for

Synchrony Bank

Our impact for

Synchrony Bank

Our impact for

Synchrony Bank

Our impact for

Synchrony Bank

Our impact for

Synchrony Bank

Our impact for

Synchrony Bank

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