Freija

Snyders of Hanover

For Oktoberfest, we took the perfect pair, pretzel and beer, and baked em’ together.
Client

Prost With Pretzels - Snyder's of Hanover

Agency

Vice Virtue

Type

Advertising

Prost With Pretzels - Snyders of Hanover

Oktoberfest’s canceled, so we put everything you need to celebrate into one can; beer and pretzel.

Challenge

Keep The Fest Going

Munich has canceled its annual beer celebration Oktoberfest for the second consecutive year thanks to rising COVID numbers.

solution

Two of the biggest elements of the German celebration in one can

We made it easier than ever to tap into the spirit of the season. With assistance from Captain Lawrence Brewing, fans can celebrate Oktoberfest with a limited-edition beverage. Introducing Snyderbier, a beer crafted with real Snyder’s of Hanover pretzels.

Approach

Oktoberfest fare at it finest

To cut through a category as competitive as beer, every element — from pretzel to pour to materials out in the world — had to be designed from scratch, inside and out. Inspired by classic Oktoberfest fare, like the Bavarian crest, we gave each element a modern twist, featuring custom lettering and illustrations that were anything but customary.

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Our impact for

Prost With Pretzels - Snyder's of Hanover

Our impact for

Prost With Pretzels - Snyder's of Hanover

Our impact for

Prost With Pretzels - Snyder's of Hanover

Our impact for

Prost With Pretzels - Snyder's of Hanover

Our impact for

Prost With Pretzels - Snyder's of Hanover

Our impact for

Prost With Pretzels - Snyder's of Hanover

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