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The challenge was to tackle the issue of decreasing news literacy. The purpose of the campaign is to change peoples thought process. We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.
Tackle the issue of decreasing news literacy.
The challenge was to tackle the issue of decreasing news literacy. The purpose of the campaign is to change peoples thought process.
Challenge cities to think critically
We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.
Repurposing the iconic New York Times newspaper boxes
We’re now bringing back our iconic news box from the past; from an era where news used to be news.The box is repurposed in order to challenge the citizens of New York to challenge themselves, and their neighbors with questions that test their worldview.
The Test
The boxes will be spread out in the five boroughs of New York. By-passers will be able to interact and test their critical thinking on their daily commute.
The Result
Posters are then put up all over New York to show how the city really views the world.
The Winner
The data from the boxes will be gathered online for people to interact with and to create awareness around the issue of decreasing news-literacy.
