Freija

Coca-Cola Starlight®

The Coke that helps you realize your infinite possibilities.
Client

Coca-Cola

Agency

Vice Virtue

Type

Advertising

Coca-Cola Starlight®

The limited-time line extension Coca-Cola Starlight® is part of a new marketing push, called Coca-Cola Creations, that is backed by a digitally-focused approach including augmented reality.

Challenge

Stay hype

Coca-Cola Creations is a new innovation platform created by Coke to engage younger consumers and revive our product line with unique flavored beverages.

solution

Becoming a part of the drop culture

Introducing Coca-Cola Starlight®, the first limited edition sparkling beverage from Coca-Cola Creations. Experience a subtle cooling sensation as you enjoy the reddish Starlight beverage with a new, but familiar great Coca-Cola taste. Discover infinite possibilities from a new world with Coca-Cola Starlight before it’s gone.

Approach

An intergalactic Ava Max Concert Inside Your Starlight

Ava Max brings the cosmic mystery of “Kings & Queens” and more of her popular songs to your can or bottle.

The First Scannable Coca-Cola Can

Accessing your exclusive experience is magically simple. Launch the experience, scan your Coca‑Cola Starlight and enjoy an out of this world performance by Ava Max. Drink it in before Starlight departs for another galaxy.

Starlight by Pacsun

Out of this world styles from Starlight by Pacsun.

Letting The Universe See You Shine

How many ways can you shine? Starlight Instagram filters have arrived for a limited time only.

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Our impact for

Coca-Cola

Our impact for

Coca-Cola

Our impact for

Coca-Cola

Our impact for

Coca-Cola

Our impact for

Coca-Cola

Our impact for

Coca-Cola

Taste the stars today with limited-release Coca-Cola® Starlight.

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Start the conversation

Start the conversation

Start the conversation

Start the conversation

Let's create a brilliant experience

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