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Coca-Cola® Dreamworld, the Coke that subverts reality as you know it and lets you taste a dream. From deep digital experiences like an augmented reality wardrobe from DRESSX, to immersive music experiences with Tomorrowland through every can and bottle, every aspect is a celebration of the imagination and inner world of Gen Z.
Stay hype
Coca-Cola Creations is a new innovation platform created by Coke to engage younger consumers and revive our product line with unique flavored beverages.
Gen Z explores their reality through the power of their own minds.
Coca-Cola® Creations is a celebration of innovation and the Real Magic of Coca-Cola®, across platforms, culture and ideas. Our second creation is called Coca-Cola® Dreamworld.
Taste the wonder
Coca-Cola® Dreamworld is about looking inward at the boundlessness of your own mind. To launch Coca-Cola® Dreamworld we’re going to shift reality and bring dream worlds to life through progressive technology, installations, and activations.
Coca-Cola & Tomorrowland Launch AR Music World
Use musical beats to build your own virtual home in this delicious WebAR experience. Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe.
While in Coca-Cola’s Dreamworld, you’ll be able to create your own custom Dreamworld by tapping into the hypnotic beats of well-known Tomorrowland performers such as Cellini, KC Lights, Vintage Culture, and Martin Garrix.
Dreamy digital wearable collection with DRESSX
To bring the otherworldly flavor of Coca-Cola Dreamworld to life we partnered with DRESSX to create and deliver digital wearables from another dimension. The first three looks to drop: Fizzy, Liquid, and Spongy.
Time Square Billboard
Drop 2 of the Dreamworld wearables arrives
Now available to wear in your DRESSX metacloset: our Icy, Bubbly, and Cloudy apparel. Share some fit pics that'll break the feed.
