Freija

Youniverse - XPS by Dell

Get into your Youniverse with XPS by Dell.
Client

Nike

Agency

Fashion

Type

Advertising

XPS by Dell

With the Dell XPS, you can get more into whatever you’re into. So you can go deeper down the rabbit hole of that thing you’re most passionate about and discover a Youniverse entirely your own.

Challenge

Inspire Gen-Z’s diverse young creators and changemakers

Gen Z is a generation that has seen the forces of globalization, automation and shifting work norms as an opportunity to embrace their side interests as career opportunities, according to a study conducted by professional services network Ernst & Young. A third of “side hustlers” — people who run their own businesses on the side of a breadwinning job — globally fall into the Gen Z demographic. Not only that, but Covid-19 also appears to have unleashed a wave of entrepreneurialism.

solution

Expand your Youniverse

Dell XPS, the premium award-winning laptop brand from Dell Technologies, teamed up with creative entrepreneur, actor, and change agent Yara Shahidi to inspire Gen-Z’s diverse young creators and changemakers. Yara’s passion for uplifting voices of her generation, coupled with her love for all things technology, deeply aligns with the campaign ethos: that with the power of the Dell XPS, you can “Expand your Youniverse” and become everything you want to be.

Approach

The ethos of tech as the great equalizer

More digital connected than any preceding generation, technology has empowered Gen Z and Millennials to feel technologically savvy, self-sufficient and independent. Dell XPS and Shahidi will work closely to continue engaging young, diverse creatives to deliver on the ethos of tech as the great equalizer.

XPS X NEONGIRL

On social we featured Neongirl (@josefiineklund) who's all about neon, and the perfect example of a passionated spirit who lives her own Youniverse.

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Our impact for

Nike

Our impact for

Nike

Our impact for

Nike

Our impact for

Nike

Our impact for

Nike

Our impact for

Nike

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