Challenge
solution
You think this is a game?
New game, same dedication. Lebron James doesn’t just show up—he levels up.
Approach
Teaser - Isaac the hater
They say LeBron James is always reading... Look again. What's really going on behind the book?
The secret’s out: for LeBron James, it’s always been Royal Kingdom.
Creds:
Agency: The Robot Company
Director: Ramy Youssef
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