The challenge was create the next big camera feature. We found that it’s really hard to find a tourist spot that isn’t crowded by people, especially since millennials started to spend all their money on traveling. We created a live editing mode that’s perfect for the Instagramming millennial.
CREATIVE TEAM: Freija Edlund, Amanda Wennberg
AWARD: YoungShits - Silver
“I can already see a tech company releasing this feature out in few years and becoming a huge hit for all the travelers out there. This is a great idea! Congrats!”
- SungKwon Ha, ACD at Grey New York & judge of the Young Shits Competition.
the camera scans your surrounding using AI. Focus on the person or the objects you want to take a photo or a video of, and the people in the background will disappear right away.
think inside the box- the new york times
We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.
female figures- NIKE
Olympics in the ancient Greece was only for men and the art work that has lived on from that time feature those men as gods. This Olympic in Tokyo 2020 we're cementing female figures in sports. Because women also needs to be remembered.
We found that that all assistants have a female identity. Amazon is now taking the lead towards equality by introducing Alex.
zap mode- apple
The challenge was create the next big camera feature. We created a live editing mode that’s perfect for the Instagramming millennial.
Just because it doesn’t look like Lidl is high end, it doesn’t mean that their products aren’t the same quality. We tapped into Lidl’s way of making fun of their looks by making them high end fashion – Making affordable food fashionable.
unlabeled- soundcloud x chance
The campaign gives up and coming artists a chance to shine by being featured on Chance’s playlist on SoundCloud. 90% of Hip Hop produced music will never reach out to an audience. The industry needs to change to bring in new musical talent and this is an initiative to do so.