Chance the Rapper is one of the biggest independent Hip-Hop artists in the world. He has had a longstanding relationship with SoundCloud and has been credited with saving the platform when there were rumors that they might have to close down.
The campaign gives up and coming artists a chance to shine by being featured on Chance’s playlist on SoundCloud. 90% of Hip Hop produced music will never reach out to an audience. The industry needs to change to bring in new musical talent and this is an initiative to do so.
CREATIVE TEAM: Freija Edlund, Amanda Wennberg, Frans Ahlberg, Aron Ramstedt
The billboard will feature other Hip Hop artists who have started their career independently without a record label to show the audience that you can do it too.