Freija

Zap Mode - Apple

We created a live editing mode that’s perfect for the Instagramming millennial
Client

Apple

Agency

Type

Advertising

Zap Mode - Apple

The challenge was create the next big camera feature. We found that it’s really hard to find a tourist spot that isn’t crowded by people, especially since millennials started to spend all their money on traveling. We created a live editing mode that’s perfect for the Instagramming millennial.

Challenge

Crowded tourist spots

The challenge was create the next big camera feature. We found that it’s really hard to find a tourist spot that isn’t crowded by people, especially since millennials started to spend all their money on traveling.

solution

Zap Mode - No need to be a Photoshop pro

We created a live editing mode that’s perfect for the Instagramming millennial. Zap mode is a seamless live editing mode that allows you to remove the nose picking person or the goofy stranger in the background of your photo.

Approach

Ai

The camera scans your surrounding using AI. Focus on the person or the objects you want to take a photo or a video of, and the people in the background will disappear right away.

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Our impact for

Apple

Our impact for

Apple

Our impact for

Apple

Our impact for

Apple

Our impact for

Apple

Our impact for

Apple

“I can already see a tech company releasing this feature out in few years and becoming a huge hit for all the travelers out there. This is a great idea! Congrats!” - SungKwon Ha, ACD at Grey New York

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Let's create a brilliant experience

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