THE NYT -

think inside

THE box


The challenge was to tackle the issue of decreasing news literacy. The purpose of the campaign is to change peoples thought process. We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.
CREATIVE TEAM:
Freija Edlund, Amanda Wennberg, Rasmus Holmqvist, Hedvig Rausing, Hanna Göransson
AWARD:
One Show Young Ones, Out of Home 2019 - Silver Pencil

THE NEW YORK TIMES

the iconic box

we’re now bringing back our iconic news box from the past; from an era where news used to be news.The box is repurposed in order to challenge the citizens of New York to challenge themselves, and their neighbors with questions that test their worldview.


THE NEW YORK TIMES

the test

the boxes will be spread out in the five boroughs of New York. By-passers will be able to interact and test their critical thinking on their daily commute.

THE NEW YORK TIMES

the result

posters are then put up all over New York to show how the city really views the world.

THE NEW YORK TIMES

the winner

the data from the boxes will be gathered online for people to interact with and to create awareness around the issue of decreasing news-literacy.
NYT times-

opinion changes.

facts don't.


Opinions are crucial to democracy, but it is important to understand the difference between facts and opinions.
Merit One Show Young Ones, Digital Video 2019.
CREATIVE TEAM:
Freija Edlund, Amanda Wennberg, Rasmus Holmqvist, Hedvig Rausing, Hanna Göransson
AWARD:
One Show Young Ones, Out of Home 2019 - Merit

work

think inside the box-
the new york times

We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.

female figures-
NIKE

Olympics in the ancient Greece was only for men and the art work that has lived on from that time feature those men as gods. This Olympic in Tokyo 2020 we're cementing female figures in sports. Because women also needs to be remembered.

alex-
amazon

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zap mode-
apple

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DELICIOUSLY PRICED-lidl

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unlabeled-
soundcloud x chance

The campaign gives up and coming artists a chance to shine by being featured on Chance’s playlist on SoundCloud. 90% of Hip Hop produced music will never reach out to an audience. The industry needs to change to bring in new musical talent and this is an initiative to do so.