Freija

NYT times-

think inside

THE box


The challenge was to tackle the issue of decreasing news literacy. The purpose of the campaign is to change peoples thought process. We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.
CREATIVE TEAM:
Freija Edlund, Amanda Wennberg, Rasmus Holmqvist, Hedvig Rausing, Hanna Göransson
AWARD:
One Show Young Ones, Out of Home 2019 - Silver Pencil
We’re now bringing back our iconic news box from the past; from an era where news used to be news.The box is repurposed in order to challenge the citizens of New York to challenge themselves, and their neighbors with questions that test their worldview.

The boxes will be spread out in the five boroughs of New York.
By-passers will be able to interact andtest their critical thinking on their daily commute.

Posters are then put up all over New York to show how the city really views the world.

During the campaign, the data collected will be displayed online for people to interact with, showing hownews literacy is increasing, neighborhood, by neighborhood.

NYT times-

opinion changes.

facts don't.


Opinions are crucial to democracy, but it is important to understand the difference between facts and opinions.
Merit One Show Young Ones, Digital Video 2019.
CREATIVE TEAM:
Freija Edlund, Amanda Wennberg, Rasmus Holmqvist, Hedvig Rausing, Hanna Göransson
AWARD:
One Show Young Ones, Out of Home 2019 - Merit

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