lovecraft country Series Finale - hbo


Who says you can’t pull off an experiential event during COVID?

The characters of the genre-bending HBO Lovecraft Country show embark on a treacherous journey, stopping at nothing to reach their destination, no matter the cost.

So we decided to take fans on a journey for the series finale, taking guests back to the 1950s with an elaborate drive-In experience that included custom contactless concession stands, a Lovecraft Country FM radio frequency, and plenty of Lovecraftian surprises.
CREATIVE TEAM:
Agency: Giant Spoon
Team: Freija Edlund, Amanda Wennberg, Johana Martinez, Chanae Reed, Ian Grody
CONCESSION STAND GOODIES:



We worked with Black-owned businesses and artists.
CUSTOM ILLUSTRATIONS:




SOUVENIER:



When fans pulled into the entry, we took a photo from the outside of their car (to remain contactless). Then we surprised them with these custom posters for them to share online and hold as a keepsake:

work

lovecraft country - hbo

Who says you can’t pull off an experiential event during COVID?

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