lovecraft country (Series Finale Experiential Event)
- hbo

Who says you can’t pull off an experiential event during COVID?
The characters of the popular genre-bending HBO Lovecraft Country show embark on a treacherous journey, stopping at nothing to reach their destination — no matter the cost.

For the finale, we built an immersive drive-in, inspired by their road trip, where guests might question driving out. Taking them back to the 1950s with an elaborate experience that included custom contactless concession stands, a Lovecraft Country FM radio frequency, and plenty of Lovecraftian surprises.
Agency: Giant Spoon
Team: Freija Edlund, Amanda Wennberg, Johana Martinez, Chanae Reed, Ian Grody

We worked with Black-owned businesses and artists.


When fans pulled into the entry, we took a photo from the outside of their car (to remain contactless). Then we surprised them with these custom posters for them to share online and hold as a keepsake:


think inside the box-
the new york times

We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.

female figures-

Olympics in the ancient Greece was only for men and the art work that has lived on from that time feature those men as gods. This Olympic in Tokyo 2020 we're cementing female figures in sports. Because women also needs to be remembered.


We found that that all assistants have a female identity. Amazon is now taking the lead towards equality by introducing Alex.

zap mode-

The challenge was create the next big camera feature. We created a live editing mode that’s perfect for the Instagramming millennial.

lovecraft country - hbo

Who says you can’t pull off an experiential event during COVID?

soundcloud x chance

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