lovecraft country (Series Finale Experiential Event)
- hbo


Who says you can’t pull off an experiential event during COVID?
The characters of the popular genre-bending HBO Lovecraft Country show embark on a treacherous journey, stopping at nothing to reach their destination — no matter the cost.

For the finale, we built an immersive drive-in, inspired by their road trip, where guests might question driving out. Taking them back to the 1950s with an elaborate experience that included custom contactless concession stands, a Lovecraft Country FM radio frequency, and plenty of Lovecraftian surprises.
CREATIVE TEAM:
Agency: Giant Spoon
Team: Freija Edlund, Amanda Wennberg, Johana Martinez, Chanae Reed, Ian Grody
CONCESSION STAND GOODIES:



We worked with Black-owned businesses and artists.
CUSTOM ILLUSTRATIONS:




SOUVENIER:



When fans pulled into the entry, we took a photo from the outside of their car (to remain contactless). Then we surprised them with these custom posters for them to share online and hold as a keepsake:

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