The Olympics is the oldest and biggest sports spectacle in the world, dating back to ancient Greece, but it has been far from equal in terms of gender. The first year that women were allowed to participate in the competition was 1912 in swimming and it would take another 108 years for us to reach the 50/50 Goal.
CREATIVE TEAM: Freija Edlund, Amanda Wennberg
Awards: Creativity International 2019 - Best in show
Academy of Art Spring Show 2019 -Finalist
breaking the mold
the statues are celebrating female Olympic athletes that are breaking the mold.
we'll place pop-up stores in key-cities across the world during the Olympics.
think inside the box- the new york times
We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.
female figures- NIKE
Olympics in the ancient Greece was only for men and the art work that has lived on from that time feature those men as gods. This Olympic in Tokyo 2020 we're cementing female figures in sports. Because women also needs to be remembered.
We found that that all assistants have a female identity. Amazon is now taking the lead towards equality by introducing Alex.
zap mode- apple
The challenge was create the next big camera feature. We created a live editing mode that’s perfect for the Instagramming millennial.
Just because it doesn’t look like Lidl is high end, it doesn’t mean that their products aren’t the same quality. We tapped into Lidl’s way of making fun of their looks by making them high end fashion – Making affordable food fashionable.
unlabeled- soundcloud x chance
The campaign gives up and coming artists a chance to shine by being featured on Chance’s playlist on SoundCloud. 90% of Hip Hop produced music will never reach out to an audience. The industry needs to change to bring in new musical talent and this is an initiative to do so.