The challenge was toquestion the stereotype of woman as an assistant in a digital world with AI and voice assistants. We found that that all assistants have a female identity. Amazon is now taking the lead towards equality by introducing Alex.
Who says you can’t pull off an experiential event during COVID?
Prost with pretzels- snyder's of hanover
For Oktoberfest, we took the perfect pair, pretzel and beer, and baked em’ together.
YOUNIVERSE- XPS BY DELL
With the Dell XPS, you can get more into whatever you’re into. So you can go deeper down the rabbit hole of that thing you’re most passionate about and discover a Youniverse entirely your own.
think inside the box- the new york times
We’re repurposing the iconic New York Times newspaper boxes to challenge our audience to think critically. It will be placed in major cities across the US, to get peoples attention in their daily life.
female figures- NIKE
Olympics in the ancient Greece was only for men and the art work that has lived on from that time feature those men as gods. This Olympic in Tokyo 2020 we're cementing female figures in sports. Because women also needs to be remembered.
We found that that all assistants have a female identity. Amazon is now taking the lead towards equality by introducing Alex.
zap mode- apple
The challenge was create the next big camera feature. We created a live editing mode that’s perfect for the Instagramming millennial.
UNLABELED- SOUNDCLOUD X CHANCE THE RAPPER
The campaign gives up and coming artists a chance to shine by being featured on Chance’s playlist on SoundCloud. 90% of Hip Hop produced music will never reach out to an audience. The industry needs to change to bring in new musical talent and this is an initiative to do so.