Currently at Grey, New York.

I'm Fridge. I come packed with a little bit of everything. Keeping people full of life, sort of. I mean, if you have a nice recipe, I’ll contribute with the deliverables so you can cook up some magic. But yes, I admit, sometimes I’m empty. It happens to the best of us. But remember, it all comes down to good teamwork. So, stock me up regularly and nothing will ever stink.

Most importantly, I will always keep it cool.

- Fridge


Clio Health 2019 - Shortlist
One Show Young Ones, Out of Home 2019 - Silver Pencil
One Show Young Ones, Digital Video 2019 - Merit
Creativity International 2019 - Best in Show
Creativity International 2019 - Gold
Summit Awards 2019 - Gold
Addys SF - Gold
Creative Conscience, Advertising 2019 - Bronze x2
Creative Conscience, Advertising 2019 - Shortlist x2
Communication Arts, Advertising 2019 - Shortlist
Young Shits September brief 2018 - Silver
Academy of Art Spring Show 2018 - Finalist x2
Oscars Best Female Director - WIP

YouTube hostess for one of the leading fashion companies in the world
Made it to the newspaper (link)
Held a door open for Opera

Communication Strategy

Art Direction for Advertising


Grey New York - Current
Jr Art Director

Giant Spoon New York 2020
Jr Art Director
Clients: HBO, Marvel, Synchrony Bank, MassMutual, Bulleit, Jose Cuervo

MullenLowe Boston 2019
Art Director Intern
Clients: Burger King, JetBlue, E-Trade

NA-KD Fashion Gothenburg 2017
Creative/Social Media Intern



@freijaedlund on Instagram